Employer Branding Examples

With high ratings in each category on Indeed, including four stars on work-life balance and four stars on management, SoulCycle has undoubtedly cultivated a strong employer brand. When you’re implementing a strategy to improve the market’s perception of your product or service, you don’t just communicate your message through one channel. Instead, you provide videos, photos, slideshows, blogs, and other forms of messaging to ensure you’re reaching the largest audience on whichever platform they want to be found.

However, it’s also necessary for cultivating a positive employer brand by ensuring you’re extending your brand’s reach to new groups of people. An employer branding strategy allows you to control and positively change the dialogue uss express work from home surrounding your company to ensure higher talent acquisition and retention. At its most basic, employer branding is how you market your company to job seekers and what employees say about your company as a workplace.

Employer Branding Examples

Rather than posting about their drinks, Starbucks uses its social media accounts to share their company mission, congratulate employees on college graduation, and share personal employee stories. The company also uses the platforms to demonstrate its commitment to diversity and inclusion.

  • This is a fun yet powerful way for your own employees to share your company’s culture with their own networks.
  • In other words, employer branding is how you market your company to job seekers and internal employees.
  • Additionally, 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand.
  • A good employer brand can reduce turnover rates by 28%, and cut your costs-per-hire by half.

When job seekers want to learn more about your employer brand, they’re going to want to hear from and see real employees at your company. Leverage your employees by conducting employee interviews or testimonials to share on your website. If there’s one thing that’s clear in tech recruiting, it’s that there’s a gap between tech jobs and qualified applicants, and it’s taking longer and longer to fill positions. For many companies, their leverage is having an incredible employer brand and great perks to attract top talent.

Everything You Need To Know About Employer Branding

In other words, employer branding is how you market your company to job seekers and internal employees. The better you are at employer branding, the more likely you are to attract top talent.

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For instance, Soul gives its employees two paid business days off per year to volunteer at a charity of their choice with the hope that the charity days will help employees feel happy and more fulfilled. HubSpot’s Culture Page begins with a document called the Culture Code, which publically pronounces every vision and value HubSpot hopes to promote and instill in its employees, candidates, and customers. Canva also doubles down on this idea on their social media channels, which are full of inspirational content and ideas furthered by design. Additionally, Soul offers free classes (about a $30-per-class value) to employees whenever it suits their schedule. This displays Soul’s deeper commitment to making fitness fun and using exercise as an outlet to de-stress and connect with the community. Plus, as they develop new skills, they become more valuable employees for your company. In 2018, the number one reason people left their jobs was because they were bored, and needed a new challenge.

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